A Startup Studio employs a small team of designers, developers, marketers, and administrative staff, which it then makes available to its early stage startups. This provides the fledgling companies access to the help they need without having to resort to expensive consultants or full-time hires during the prototype phase of the startup.
Not only do companies get the help they might otherwise be unable to afford, but in addition, with each new project, studio staff can use the experience they’ve gained and the knowledge they’ve shared to refine processes that speed up the iteration process on the next go around.
Furthermore, since a startup doesn’t necessarily need a full-time designer or developer, they can’t apply for grants from programs like the SR&ED or IRAP. But by bundling different roles for companies together, a Startup Studio can take advantage of these programs. Startups gain access to cheaper resources and investors get a better ROI.